How do the demands of the market, funding opportunities and trends in public policy affect the production of art? The past decade has witnessed the intensified corporatisation of the cultural field, from museums to foundations to the emergence of public/private partnerships. Is the Middle East merely a ‘selling’ prism and capital--earner for auction houses, exhibitors, collectors and publishers? Sampling the experiences of institutions that have done work in this field both internationally and regionally, what is the role played by the market in the politics of representation or, alternatively, in terms of opportunities for creative collaborations with emerging artists? What is the role of patrons in this mix, whether individually or collectively?